Friday, May 15, 2020

Age Bias On The Older Generation - 865 Words

In today’s society, the work industry is comprised of numerous generations from baby boomers to millennia’s. Due to reasons ranging from increased cost of living to political policies, Americans are being forced to work longer in order to obtain the social security benefits they’ve contributed to during their careers. Each generation has certain generational influences such as war times and civil rights for the baby boomers and social media and the technology boom for the millennia’s. One constant that has not changed, however, is that the average American has to work for a living, and with the evolution of the US economy, they are having to work longer and are retiring later. As time has progressed and technology has taken over in the†¦show more content†¦This act prohibits an employer from declining to hire, fired, and otherwise discriminate against an employee 40 years of age or older. In a Supreme Court Case Oscar Mayer Co. v. Evans, Oscar Mayer was accused of age discrimination against an employee (Oscar Mayer Co. v. Evans, 2007). Evans claimed he was forced to retire after 23 years of services because of his age, which is a clear violation of the ADEA. This law is suggested to be the product of the Title VII of the Civil Right Act of 1964 (Glenn Little, 2014). While title VII was expected to avert all forms of discrimination it didn t not include age as one of the five protected classes. However, the main mission was to provide equal opportunities and being the journey away from discrimination against employees. So Congress looked upon the Secretary of Labor to report on age discrimination. They find out that the data showed widespread amount of discrimination against older workers. Date showed that workers 65 and over were barred from almost all potential jobs openings. This law affects upper aged individuals that are in need of a necessary career change, or who has constantly been within an organization for numerous amounts of years. They just want to be judge on their qualifications and their ability to do the job and not there age. The ADEA simply tells employers to disregard age, when it comes to employment decision. A first step to ensureShow MoreRelatedAgeism : Discrimination Against Older People865 Words   |  4 Pages Ageism is â€Å"discrimination against older people.† (Webster’s, 2003) The words age and racism combined to define this prejudice. There are studies that show one in every five workers in the United States are over fifty-five. Around sixty percent of workers state they have experienced ageism in the workplace. (North, 2013) Yet, the elderly are not the only ones who experience age discrimination. Ageism happens to children, teenagers, and middle-aged adults. Age discrimination appears to be prevalentRead MoreIs Ageism The Intentional And Subconscious Discrimination Against Older Adults? Essay1265 Words   |  6 Pagessubconscious discrimination against older adults, but it seems the younger generation does not understand that and dismisses the elderly. Showing respect and dignity to the older adult (OA) should be a courtesy ingrained in each of us, sadly, that has been forgotten in today’s society. The younger generations must learn the importance of respecting and take the time to listen to what the OA has to say and spend quality time with them. Children should be taught from an early age to treat the elderly withRead MoreAgeism : The Most Prevalent Prejudice Essay1269 Words   |  6 Pagesthe image presented in television and films I watched. As I aged, my perception has changed. The Baby Boomer generation is â€Å"an estimated 74.9 million,† making up the elderly population, ages â€Å"35-50 in 2015† (FRY, 2016, para. 1). Soon, Generation X, my generation, will be elderly population and it makes me wonder, what ageist views will my students will have of me. The Overlooked Bias A multitude of research explores the marginalization of groups based on racial, culture, religion, sexual orientationRead MoreAging Bias For The Elderly1446 Words   |  6 Pagesbeen experiencing aging bias for a very long time. It is also evident in the medical profession as well, and one needs to do more to ensure that everyone is treated fairly especially the elderly patients. The elderly patients need to treat with the utmost respect and dignity. One needs to understand that the elderly are the ones who pave the way for the younger generation. Therefore, it is important that one takes the time out of their busy assignments to listen to what the older patients have to sayRead MoreCorrelation Between Age And Preference For Association With Individuals From A Age Group Or Bracket1497 Words   |  6 Pagesto evaluate the correlation between age and preference for association with individuals from a certain age group or bracket. The use of an IAT test revealed that most people have a strong bias towards old individuals in favor of associations with younger people. The research study was based on extensive observations in numerous American societies that prefer or exhibit a veiled discrimination and/or bias towards old people. Once individuals attain a particular age when they are not self-supportingRead MoreGender Roles Of Early Childhood Development932 Words   |  4 Pagessociety filled with gender stereotypes, children often adopt gender roles as they move from childhood to adolescence because of the many factors that influence their views to the point they will deny certain roles because it does not fit the gender bias. During the early years, boys and girls will usually be drawn towards gender specific activities. Playing house for example, they little boy will imitate going to work, while the little girl will imitate cooking in the kitchen and playing with theRead MoreThe Indian Culture in Slum dog Millionaire1399 Words   |  6 Pagesthan likely came to them so quickly because they were probably not the first boys that had their mother killed in the religious wars. This type of first hand experience hardened the boys and even at such a young age it seemed that they were prepared for this traumatic event. The cultural bias in this movie was not completely relevant on first glance. Thinking back on the film it hit me that the few Westerners in the movie were portrayed nearly the exact same way. One set of westerners was at the TajRead MoreThe Generation Of The Boomer Generation1422 Words   |  6 PagesToday, three generations work side by side in American businesses, each with their own differing values. Managers need to recognize their unique characteristics and plan accordingly. The term Generation Gap entered our daily lexicon in the 1960s when members of the Boomer generation were teenagers. It recognized the chasm that existed between the Boomers and their parents in regard to their divergent political views, taste in music, the clothes they wore, and professional goals: Baby BoomersRead MoreManaging Generational Divide887 Words   |  4 Pagesworkforce, embracing the differences can bring a diverse way of thinking and handling projects, and to traverse the divide requires continual management, as well as, staff training. Currently there are four prevalent generations in the workforce: Traditionalists, Baby Boomers, Generation X, and Millennials (Raymer, Reed, Spiegel, Purvanova, 2017). While this multitude and variance of experience and education should enhance the workplace, there exists evidence that ageism and actual differences areRead Moreageism1028 Words   |  5 Pagesï » ¿Ageism Kristen Dorman Ageism is the discrimination against an individual or group due to age. While ageism is a real problem, many people tend to ignore it because it is so often practiced, people don’t even realize it is happening. The forms of ageism range from the very obvious to the more discrete, almost unrecognizable discrimination. While ageism is evident in all age groups, it tends to be more dominant among the elderly and teenagers or young adults. When most people envision an elderly

Wednesday, May 6, 2020

Bibo - 1025 Words

First Last Name Ms. Johnson English 1302 November 17, 2012 Teacher’s Note: This sample only provides 3 sources, but students need 10 for the final paper. Feminism Fiction Brunnemer, Kristin. Sexuality in Henrik Ibsens A Dolls House. In Bloom, Harold, ed. Human Sexuality, Blooms Literary Themes. New York: Chelsea House Publishing, 2009. Blooms Literary Reference Online. Facts On File, Inc. Web. 6 Nov. 2012. In this article, Kristin Brunnemer explores writer Henrik Ibsen and the transformation of Nora, the main character in Ibsen’s â€Å"A Doll’s House† (Brunnemer 1). There is much debate over whether Ibsen intended to promote feminism through his main female character, Nora, in his play â€Å"A Doll’s House† (Brunnemer†¦show more content†¦Nora, the main character in Ibsen’s â€Å"A Doll’s House†, leaves her husband and children at the end of the play in search of her own identity (Burt 1). This final scene of Ibsen’s play sent shock waves around the world as people began to question and react to a woman’s place in marriage (Burt 1). Nearly a decade later, Nora’s reasons for leaving are still the source of much discussion and debate (Burt 1). This source is reliable as it was written by a respected author, was published and is available through the college’s online library. The source is also current as it was published in 2008. Burt’s research is reliable because he provides specific facts about Ibsen and the play â€Å"A Doll’s House†. The facts are well documented and Burt provides support from other sources for the statements made throughout the article. This source was helpful in my research of feminism in fiction because it confirms that Ibsen’s â€Å"A Doll’s House† does address feminism through the untraditional exit of the main female character. Fusco, Katherine. Systems, Not Men: Producing People In Charlotte Perkins Gilmans Herland.. Studies In The Novel 41.4 (2009): 418-434. Academic Search Complete. Web. 7 Nov. 2012. In this publication, Kathrine Fusco compares and contrasts the industrial efficiency goals sought by Frederick Winslow Taylor with the utopian efficiencyShow MoreRelatedMarketing and Distribution of Packaged Drinking Water Industry7022 Words   |  29 PagesCollection Survey Analysis of Customer Responses Page 3 Marketing Distribution of Packaged Drinking Water User Preferred Brands Segmentation, Target and Positioning A Brief Introduction to each product: 4P Analysis i. ii. iii. Conclusion References Bibo Bisleri Evian 22 22 23 23 25 28 31 33 Page 4 Marketing Distribution of Packaged Drinking Water We did our research with the aim of finding the marketing and distribution consumer preferences in the packaged drinking water industry in India.Read MoreAnalysis Of The Book The Hobbit Essay1134 Words   |  5 Pagesattacked Bilbo and his friends when great eagles and Beorn a creature that can change from man to bear. The dwarves and Bilbo go into the dark forest of Mirkwood. At this time Gandalf leaves them. In the forest the giant spiders catch them in their webs. Bibo saves them with his sword and his ring. Then the dwarves are captured by wood elves. Once again, Bilbo saves them with his ring and hides them in wooden barrels. The barrels float down the river to Laketown. Near the mountain, where Smaug the dragonRead MoreMission Statement : The Coca Cola Company Essay1587 Words   |  7 Pagesprovide healthier alternatives in an attempt to promote a healthier well-being. The Health and Nutrition division offers products to meet the needs of local communities and consumers. In places like Chile, The Health and Nutrition division produced Bibo (Kapo) because mothers wanted healthier alternatives for their children to drink without having to worry about the effects of carbonation. Currently in the United States, this division’s products circumscribe Minute Maid Coolers, Minute Maid PremiumRead MoreExperience : Project Preservation1482 Words   |  6 Pages I worked with low-income, and oftentimes troubled, students on their social and reading skills. When I was a child, I too was a participant in a similar program. I wanted to give back the time and effort that was given to me when I was young. For BIBO Global Opportunity Inc., I taught English to Japanese students of all ages and educational background. During training we learned about Japanese communication customs and taboos, how to best interact with Japanese students, and how to make them comfortableRead MoreDrug Meloxicam : A Non Steroidal Anti Inflammatory1722 Words   |  7 Pagesit is only found in a smaller fraction of about 9%. There are two isozymes involved in this conversion, the CYP2C9 and CYP3A4 both playing their own part. However the CYP2C9 playing a much bigger part than the CYP3A4. There are two other metabolites BIBO 8032 and DS-AC 2 SE, the way these products are formed in not exactly known but is most likely due to peroxidase activity. They account 4% and 16% of the remaining dose. A by-product in the formation of DS-AC 2 SE is also produces however it is notRead MoreStrategic Management Analysis of Coca Cola Company4388 Words   |  18 Pagesginseng extract, guarana extract and caffeine and B vitam ins. Juices and juice drinks Coca Cola bring innovation to the goodness of juice, creating more than 20 different juices, for adults and children, such as Minute Maid, Qoo, Fruitopia, Maaza and Bibo Sports drinks It is a combination of carbohydrates, fluids and electrolytes team that provide rapid hydration and terrific taste for fitness-seckers at any level. Example: Powerade and Aquarius Water products This smooth and essential product offersRead MoreEssay about Physics of Submarines2115 Words   |  9 Pages http://americanhistory.si.edu/subs/index.html. 2) Freudenrich, Craig, Ph. D., and Marshall Brian. How Submarines Work. 12 Apr. 2003 http://science.howstuffworks.com/submarine.htm. 3) Lehman, Cherie Bibo. Doppler Effect. 10 Apr. 2003 http://www.ccm.ecn.purdue.edu/~html/cbleman/. 4) Nuclear Propulsion. 13 Apr. 2003 http://www.fas.org/man/dod-101/sys/ship/eng/reactorRead MoreOperation Strategy of Coca Cola2990 Words   |  12 Pagesbeing coke. The Coca cola’s target market is basically everyone. However, their biggest focus are people who fall between he age group of 18-25 that accounts for 40% of the total age segment. In addition, they manufacture beverage for children like Bibo to beverages for older people like coke and soda water. Coca cola tries to satisfy anyone and everyone with the products they manufacture. Moreover, due to the vast target market, it is evident that they need a very large work force. At the end ofRead MoreEssay Corporate Level Strategy Coke Cola Case3169 Words   |  13 Pagesand have different tastes. The Coca Cola Company works hard to find out what customers in different countries wanted. It creates products based on what customers asked for. In Chile, parents said they wanted healthier drinks, so Coca-Cola introduced Bibo, a brand of snack drinks fortified with vitamins. Burn, a high-energy drink, was developed for young people in Australia who wanted something to drink on their night s out. When the company introduced a health drink called Qoo, it quickly became theRead Morebrand audit of CocaCola4463 Words   |  18 PagesAndina Nectar Apollinaris Aquabona Aquapure Aquarius Aquarius Spring! Aquavalue Arwa Ayataka Aybal-Kin Bacardi Mixers * Bacardi Premium Mixers * Bankia Barbican Barq s Barrilitos Battery Bbaeonal Su Bebere Benedictino Beverly Bevi Bibo Bimbo Bimbo Break Birds Nest Bistra Bistrone Bitter Rosso Bjare BlackFire BlaK Boga Bonaqua/BonaQa Bong Pyoung Botaniq 1QQ Botany BPM Brazzi Bright And Early Brisa Brisa Gas Brisa Spa Bu burn Buyulu Bohca caffeine free Barq

Tuesday, May 5, 2020

Marxs Influence on Community Development free essay sample

This essay explores Marx’s influence on community development, within the parameters of social justice. I felt it was necessary to narrow down the focus of this topic as Marx has been translated, philosophized, reiterated, rewritten and rethought by a plethora of philosophers, sociologists, economists etc. I am also concentrating on Marx’s written ideas with regard to Western civilization. This essay does not enter into debate or description of contemporary Marxist or neo-Marxists approaches. Also, included in the discussion is conflict theory within which Marx’s ideas are formulated. Five of Marx’s major contributions to sociology and economics are described to inform the essay. These entail alienation, economic life and other social institutions, social classes, conflict as a theory of social change and capitalism. The general concepts of Marx’s theories are analyzed in relation to community development, its definition and the notion of social justice. Community Development – definition and theory Bell and Newby (cited in Popple Quinney 2002) found 98 definitions of the term community alone by 1971. There have been many well-documented sociological debates over the concept of community as well (Popple and Quinney 2002). For the purpose of this essay it is important to present a working definition of community development that is ‘both distinctive and universal and can be applied to all types of societies from the post-industrial to the pre-industrial’ (Hustedde Ganowics 2002) as the topic is both historical and contemporary. I agree with Hustedde and Ganowics (2002) in that the definition of community development given by Bhattacharyya is one that encompasses such criteria. Bhattacharrya’s (2004) simple definition is the process of promoting solidarity and agency. Solidarity is understood as ‘shared identity and norms’ (Bhattacharyya 2004, p. 12). Agency is defined as the ‘capacity to create, reproduce, change, and live according to’ one’s own ‘meaning system, to have the powers to define themselves as opposed to being defined by others (de Certeau cited in Bhattacharyya 2004, p. 2). Community development to date has not been linked to or developed into one descriptive and or cohesive theory since it draws on a variety of disciplines such as sociology, psychology, economics and political science (Kenny 1996; Tesoriero 2010). In examining various theories it can help us to understand people’s behaviour, develop a framework in order to better comprehend events and develop tools and methods for more efficient practice. The United Nations has targeted various ways in which disadvantaged individuals may be able to participate in the self-promotion of social justice such as organizational, informational, developmental, constitutional, legal and political (Craig 2002). However, Craig and Mayo (cited in Craig 2002) state ‘my own additional emphasis would be on the role of community development as the means by which the excluded and the marginalized can act on their own behalves in this search’ (Craig 2002, p. 671). Marxism, which has its roots in conflict theory, (Giddens 1993a; Ritzner Goldman 2004) is linked to the basic issues of social justice. During the mid nineteenth century, Marx saw the issues of social conflict between two fundamental classes, the working class proletariat and the capitalists of which the latter had power over the other translating into oppression and exploitation (Abercrombie, Hill Turner 2000; Van Krieken et al. 2000). It is from the standpoint of conflict theory that Marxists and neo-Marxists have examined the position of power in the capitalist system, which rests in the minority hands of those with economic control (Van Krieken et al. 2000). Craig (cited in Craig 2002, p. 70) said of the present day market that it is ‘the fundamental cause of much injustice, both social and economic’. Marx’s concept of conflict has influenced today’s community development practice offering theories on which to analyze and study social injustices Today, the same issues of oppression and inequality though different in historical context are the major challenges for community development in that it strives to manage and transform the conflictive issues of social relations, power struggles and oppressive elements within a society (Kenny 1996). These issues are antithetical to the goals and aims of community development and it is by studying and applying Marx’s theories to situations in the world and the community that change and social justice can hopefully be attained. Marx and capitalism Marx contributed five major concepts to sociology: alienation, economic life and other social institutions, social classes, conflict as a theory of social change and capitalism (Abercrombie, Turner Hill (2000). All of these concepts are pertinent to community development as they involve members’ participation, which are evident in work, society, class, social change and capitalist society. These concepts are also embedded in the community structure in one manner or another. Marx’s early writings represent his philosophy on what it is to be human and fulfilled (Kenny 1996 p. 82). He believed that people fulfill themselves or become fully human in the way that they are productive in the material world (Kenny 1996). Marx saw labour as ‘man’s self-confirming essence’ and the ‘primary most vital human activity’ (Swingewood 2002, p. 31). However, with the inception of capitalism Marx believed that man’s labour had been transformed into an alienated object outside of himself resulting in dehumanization or alienation (Swingewood 2000). Marx also acknowledged that alienation could exist on a personal level with respect to individuals’ feelings in addition to the alienation brought about by social and economic systems of capitalism (Abercrombie, Hill Turner 2000). It is the latter to which Marx is most often referred. Alienation can be seen as counter productive in relation to the concept of agency, an essential element in community development. Marx is most frequently alluded to as an economic determinist since he identified the central features of social activity to be the results of economic structures (Abercrombie, Turner Hill 2000; Ritzer Goldman 2004). In Marx’s perspective the capitalists of the dominant wealthy upper class were able to become more cohesive in their ties and communications than the subordinate working class (Ritzer Goldman 2004).

Sunday, April 12, 2020

All Quit on the Western Front essays

All Quit on the Western Front essays All Quit on the Western, by Erich Maria Remarque, is a book that explores the true horrors of World War I thought the eyes of a German solider. This story is shows how World War I was not the glorifying war that some people envision it to be. The author uses the character of Paul to tell a realistic story of what the average WWI solider had to endure. This book raises the issue of how destructive war can be not only to a country, but also to a generation of a nation. One of the major themes in the story is that of the lost generation. What Remarque was trying to show, is that an entire generation was lost because of the war. Not only were millions of people killed in the fighting but also many of them were distorted mentally because of the horrible experiences that many of then had to endure. Paul talks about the faceless enemy and how the fight was not with anyone he hated. Paul was affected the greatest when he had to kill the French soldier in the ditch and hear him die a slow painful death. This one experience, of not only killing a man but also to do it close enough that he could put a face with his enemy, haunted Pauls mind. This was most likely a shared feeling with the soldiers at this time. They had to live though watching their countrymen die by being shot or blown up and continue fighting as if nothing should affect them. To deal with death is hard enough without having it shoved in your face. The fact of the matter is that an entire nation suffers when fighting a war. The county is physically destroyed and needs to be rebuilt. This requires money that has already been spent in a war effort. The major lost is that one generation of young adults that were forced to fight a war that they didnt understand. They were almost wiped out and those that did survive must live with the atrocities that they have seen. This is one of the main points illustrated by Remarque though the s ...

Tuesday, March 10, 2020

Quotes from Martin Van Buren

Quotes from Martin Van Buren Martin Van Buren was the eighth president of the United States having served from 1837 to 1841. Following are quotes from the man known as the Little Magician. He was president during the Panic of 1837 and blocked the admission of Texas as a state.   Quote by Martin Van Buren As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it. Unlike all who have preceded me, the Revolution that gave us existence as one people was achieved at the period of my birth; and whilst I contemplate with grateful reverence that memorable event, I feel that I belong to a later age and that I may not expect my countrymen to weigh my actions wi th the same kind and partial hand. Van Burens Inaugural Address March 4, 1837 The people under our system, like the king in a monarchy, never dies. On receiving from the people the sacred trust twice confided on my illustrious predecessor, and which he has discharged so faithfully and so well, I know that I can not expect to perform the arduous task with equal ability and success.  Van Burens Inaugural Address March 4, 1837 It is easier to do a job right than to explain why you didnt. For myself, therefore, I desire to declare that the principle that will govern me in the high duty to which my country calls me is a strict adherence to the letter and spirit of the Constitution as it was designed by those who framed it. Van Burens Inaugural Address March 4, 1837 There is a power in public opinion in this country-and I thank God for it: for it is the most honest and best of all powers-which will not tolerate an incompetent or unworthy man to hold in his weak or wicked hands the lives and fortunes of his fellow-citizens. Stated in the Judiciary Committee on January 8, 1826.

Sunday, February 23, 2020

Present a paper that analyze the change in a major Research

Present a that analyze the change in a major organization(Ford,GM,Chrystler,Best Buy, Bank of America,ect.) base on the tr - Research Paper Example However, despite the wildly popular Model T, General Motors slowly but surely caught up with the Ford Motor Company by the early 1930s, and by mid 1930s it has graduated to become the world’s largest automobile company. It maintained its dominant position throughout the 1950s and 1960s. General Motor Company faced a series of dramatic changes in the economic environment in 1970s like the Oil Shock and the entry of Japanese competitors in the US market, and by 1980s it had entered the path of slow bleed. The industrial behemoth employed more than two hundred thousand employees and had manufacturing or marketing presence in more than 150 countries. It lost ground to its more nimble Japanese competitors steadily and the twin recessions of 2001 and 2009 triggered the near collapse of General Motors. The recession of 2009 was the final trigger and GM finally filed for bankruptcy protection in 2009. The urge to survive forced the GM management to take unpleasant but important decisi ons. Aided by strong government support, better economic conditions, a resolute management and an upswing in the market sentiments in the US as well as all over the world, GM was finally able to bounce back by 2010. This paper analyzes GM’s situation in 2000s - the external as well as internal challenges it faced and the changes it incorporated to survive, and subsequently, grow. General Motors in 2000s General Motors entered 2000s after a heady decade in 1990s. US automobile companies like General Motors and Ford Motor Company had experienced increased sales and record smashing profits. US customers loved and bought heavy cars and SUVs - vehicles that offered higher margins than smaller, compact and fuel efficient cars that the Japanese automobile companies manufactured. General Motors, by 2000, was a vertically integrated company with multiple brands and operations. These brands/operations operated independently, resulting in a lot of inefficiency. General Motors was also h eavily investing in technology. It was embracing Internet as a new medium of interfacing with consumers as well as vendors. It was also extensively investing on new communication technologies that would offer novel features to its customers (Nohria, Dyer, and Dalzell, 2002). Challenges faced The last decade of the century has been a tumultuous one, and has witnessed dramatic changes in economic scenarios. 1. Distance from the customer: The Gulf Wars had resulted in a never before seen situation – gas prices had shot through the roof and subsequently the cost of running the car had become more important than the cost of buying the car. While the nimble Japanese players had rightly understood that the environmentally conscious consumer wanted smaller, more efficient and easy to own cars, US automobile manufacturers, notably GM, continued investing in developing bigger and more powerful gas guzzlers. GM had clearly faulted on the most critical business basics – listening to the consumer. 2. Bureaucratic decision making process: The century old legacy, the very reason why GM had become such a superpower, was lost. Faced with the onslaught of Model T which offered no choices to consumers, General Motors fought back by offering its customers a wide range of cars to choose from. This was possible because the decision making process at General Motors was fast and quick. However, almost a century of world dominance had resulted in complacency in the company. This meant the management was slow

Friday, February 7, 2020

International financial market - and- corporate risk management Essay

International financial market - and- corporate risk management - Essay Example The above equation evaluates the return on a risky asset in terms of (a) its minimum compensation and (b) its potential risk compensation. Within the thinking on modern portfolio theory, the Capital Asset Pricing Model (CAPM) establishes the theoretical relationship between risk and return, where average expected investor return is determined by the average market return, as shown below: ÃŽ ² represents market sensitivity. An investor can, hence, estimate returns (r) by understanding ÃŽ ², the risk inherent in the stock, when only the stock’s history is considered. In a well diversified portfolio, though, the volatility of the individual stock has little influence on the portfolio’s overall performance. Empirical data gathered in investigations of CAPM, however, argues against the predictions of the model and this has largely invalidated many applications of the model. Portfolio Theory is focused on investors. Two fundamental choices have to be made: what proportion of risky assets should be included in the portfolio; and asset allocation, which depends on the conservative or aggressive requirements of the investor. The theory of diversification allows lower standard deviations and variances of returns within a portfolio. Additionally, the Efficient Market Hypothesis (EMH) suggests that the prices of assets fully reflect available information: the implication is that the market cannot be consistently outperformed, since future share prices cannot be predicted based on historical data (weak-form efficiency); share prices adjust immediately to all available information (semi-strong-form efficiency); share prices reflect public and private information (strong-form efficiency). Diversification suggests two subsequent approaches to the management of the portfolio: active management requires the selection of stocks and the timing of the market, whereas passive management requires the purchase and long-term